What Is NSBW?

National School Breakfast Week (NSBW) celebrates the importance of a nutritious school breakfast in fueling students for success. NSBW, at its core, is about promoting nutritious breakfast menu items in an engaging way for students. This year's NSBW will be from March 3rd - 7th. 

2025 Theme

"Clue In to School Breakfast," brings the fun and excitement of mystery-solving into the cafeteria. The theme is designed to captivate young minds and reveal the hidden truths behind a nutritious morning meal. 

The Importance of School Breakfast

The School Breakfast Program provides 12 million nutritious breakfasts to hungry children across the country every day. These breakfasts tend to be more nutritious than the average breakfast a child gets from home or a convenient fast-food restaurant.

What NSBW Aims to Do

By celebrating National School Breakfast Week (NSBW) every year, we’re encouraging all schools to recognize the importance of a healthy start to the day for fueling a child’s academic success. 

Did you know children who eat breakfast are more likely to:

• Reach higher levels of achievement in reading and math
• Score higher on standardized tests
• Have better concentration and memory
• Be more alert and maintain a healthy weight

But when the school week gets busy, it’s easy for students to rush out the door in the morning without having a nutritious meal. That’s why school breakfast is such a great option! In fact, students who participate in school breakfast tend to have better attendance rates and fewer behavioral problems.